F2 Analytics delivers highly personalized CFO services to our clients by becoming their primary strategic partner in financial, tax and family matters.While there is some ambiguity about what a personal CFO actually does, the job function can generally be broken into distinct areas of responsibility:
1.Maintains books and records memorializing the full financial history of the financial and estate plan, producing periodic and timely financial statements and reports used by the Client for strategic decision making.Think accounting.
2.Reviews current utilization of the family's financial and capital resources within the overarching framework of the Clients' financial and estate plans.
3.Produces forecasts which can be used to quantify current and future performance and results within the context of the financial and estate plans' long term goals and objectives.
4. Communication with and education of family members when desired or directed by the Client.
Think about what we do as a coupling of accounting 101, investment and asset performance analysis, strategic financial and estate planning followed by highly sophisticated forecasting that informs the business / investment / capital deployment decision making of the Client. Much like a CEO views their CFO in a business setting, our Clients understand and value the diverse and broad knowledge we bring in our role as personal CFO.
At F2 Analytics, our business model allows us to deliver personalized CFO services at a lower price point than accounting firms or multi-family offices. This lower cost does not compromise results, as we deliver superior results equal to or greater than those other firms while providing very personal service that our Clients appreciate and value.Our experience suggests that high net worth Clients often do not employ a Personal CFO function due to the perceived cost of doing so and their inability to tie that line item expense to an equal or greater value produced. With F2 Analytics, this value proposition is realized and easily recognized by our Clients.